With myriad of options on the market when it comes to company websites, this article takes a deep look at the things should business owners consider when deciding who will handle their business websites.
In today’s fiercely competitive marketplace, small businesses have to face many issues and problems across the globe irrespective of their targeted segments of market or domains of industries. It is very common that the fundamental issues of a small business always relate to the limitation of funds and the lack of implementation of technologies in its business processes; and, both of these issues are interrelated. The shortage of funds forces entrepreneurs to opt for low quality technologies and unprofessional technical work in their business processes.
The development of a website for small businesses is a very critical matter that involves both technology and budget. To get the full benefits of website for startup or small businesses, you need to have a highly featured, value added characteristic and technically modern website running smoothly for round 24×7/365. There are numerous issues and problems that every small business faces in the development of a website that can help achieve the desired business bottom lines; for instance, the major problems faced by a small business entrepreneur during web development include the design of website, retention of visitor interests, industry compliance, multi-platform form support, security, value added features, reliable hosting and making web developers understand the business objectives properly.
The main problem of a new website development starts from the design that can incorporate all requirements of a small business and can accommodate the future modifications easily. This issue is a very complex because the understandings of business objectives, understanding the behavior of the targeted market segment and choice of technologies that can incorporate these requirements into the website are decided at this stage. A business owner has a virtual imagination regarding its business interface but not in concrete form to show the developers; and, it keeps changing as the web development process moves on. Any kind of rework will increase the cost of web development, which is also another critical issue. The best solution to this problem is to opt for the most experienced web development team that have already have great web interfaces and past projects to show and finalize the design for good.
According to the latest standards proposed by W3C consortium, the latest technologies should be implemented to develop websites based on the latest technologies such as CSS, XML, HTML5, SVG and others. This is only possible if business owners hire professional developers who are very well aware of the industrial trend. In today’s business environment, security plays very critical role for small businesses to bag new business and maintain the existing business. Many small businesses opt for CMS based websites and develop their websites via DIY or Do-It-Yourself project, which is not considered as a secure way because, many websites hacked happen to be CMS based and developed by non professional people to save some money. At the end of the day, any security breach causes irreparable damage to small businesses. The solution to this problem is again the professional web developers that know about the latest security trends and technologies required to cope with the growing security reasons. They also implement proper backup plans in case the website is hacked for certain reasons.
A small business requires fast and effective marketing to increase its customer base, which is not possible without the implementation of best SEO strategies even during the website development process and later pursuing an effective online marketing strategy. It is always a good idea for a small business to have many features and value added options implemented on its website so that customers get involved in the outlook and attractive features of the website; among such features, product details, product suggestions based on customer interest, payment options, records of past visits, welcome messages, real time promotions, and others are a few to name.
The use of smart phones has changed the landscapes of website development along with many other processes. Therefore, it is very important to create a mobile version of the website so that the business can have access to a large number of mobile users. This problem can be solved by professional web developers that can offer comprehensive small business solutions at very competitive rates. For example, responsive web design is a very cost effective way to ensure mobile-friendliness of a business webiste.
Another important problem that a small business faces is choosing the right web hosting provider. It is always a good idea to research about different web hosting providers in terms of their security mechanism, types of platforms, service uptime and other factors before deciding. Professional website developers are very experienced in this domain, and can also provide great support to a small business at very affordable consultancy charges.
In short, while it is relatively easy for business owners to DIY their own business website, it is highly recommended that they engage experienced web design agencies to handle the dirty works for them. It’ll be well worth the investment!