Doing business today is unlike decades ago. With user acquisition, or even deals closing, moving over to the Internet, it is important for businesses to capture the online market. A professional website is thus key to sustainable business growth.
With the advent of modern internet era, the way to do business has changed tremendously across all domains of industries and businesses. It has become very easy to start a small business with a minimal investment owing to easy outreach to millions of customers through internet and cheap rates of online marketing. At the same time, it has also become very challenging for new businesses to survive and maintain their sustainable growth of due to fierce competition in the global marketplace. In such a highly competitive market, a professional website is very fundamental tool to help small and medium sized businesses to maintain their sustainable growth easily.
We are living in fast growing cyber world where the users of the internet has crossed 3 billion mark and number is counting exponentially. The number of internet users is growing with over 14% of annual growth across the globe. The number of social media users is also growing very fast; it is expected to cross over 2 billion mark by the end of 2015. This gigantic presence of cyber users has changed many business processes such as, sales, purchasing, online ordering, payment processing, banking, and many others. The habit of a consumer to purchase goods has also changed dramatically during past few years. The current e-commerce sales B2C stands at over 800 million and it is expected to cross 1.35 trillion dollars by 2018 with an average of over 16% annual growth. (Read more about the statistics)
In such a large spectrum of opportunities, a professional website is very imperative to attract and convert potential customer visits into sales. The development of websites has become very easy through different content management systems (CMS) but, that does not serve the purpose to attract and then convert the potential customers into sales. You can attract many customers through different marketing campaigns and affiliate programs on a website but you will not be able to convert those visitors into sales due to some drawbacks present on your website. Thus, your entire marketing effort and money spent on marketing will go waste.
The website is not just a place to present your content but, it is a place to engage your visitors to purchase the services and products you sell. This is a very challenging task for web developers to create such a professional website where the landed traffic is converted into sales. There are many features of a professional website such as, intuitive design, easy to navigate, easy to place order and others that require proper study of human behavior and human psychology of the targeted customers; and, a professional website takes care of all these delicacies. Any kind of small drawback on your website will cost you dearly and will lead to disastrous business bottom lines.
Another important thing to have professional website for business growth is embedding the search engine optimization (SEO) techniques in the website to attract more traffic of the targeted segment of potential customers. The SEO field is very crucial for a website to reach the top positions of search results in different search engines; a professionally developed website will be very helpful to rank the website at good position in different search engines.
In the nutshell, the outreach of your business will become widespread, if you have a professionally designed website that is able to attract traffic, convert traffic into sales and create great experience of your website visitors. Thus, you keep your business growing rapidly and make substantial profits out of your online website.